Nonwovens, you say?

What do running shoes, baby diapers, surgical masks, roads, and air filters all have in common?

Surprise! It’s nonwovens.

Although often hiding in plain sight, we use nonwovens both day and night and from the moment we are born to the day that we die. Thanks to their softness, breathability, and exceptional absorption, nonwovens are today’s unsung heroes of comfort and convenience. But nonwovens aren’t just an essential material in many everyday products, they’re also at the vanguard of sustainability and innovation.

Clearly, the nonwoven sector is full of surprises – and Nonwovens, you say? unveiled them all.  

Not another catchy slogan!

Make no mistake, Nonwovens, you say? isn’t just another slogan – it’s a dynamic, multi-faceted, all-hands-on-deck affair.

Over the course of 19 months, we have rolled out a range of creative and fun activities. Through our dedicated website, social media platforms, videos, infographics, interviews, games, events, and much, much more, we have highlighted how: 

  • Nonwovens Are Everywhere: discover how nonwovens are used in many of the products we use each and every day.   
  • Nonwovens Are Raising the Bar on Sustainability: when it comes to sustainability, the nonwovens industry doesn’t just talk the talk, we walk the walk too. Learn how this commitment to sustainability has led to a number of important environmental achievements. 
  • Nonwovens Are Defining the Future on Innovation: from drone wings to decorative materials, wound dressings, even electric vehicles – with nonwovens, anything is possible. Come see how innovation in nonwovens is opening the door to the opportunities and applications that will define the future.

Although nonwovens are the topic, Nonwovens, you say? is all about you.

Nonwoven Talks series

Over the course of five episodes, we sat down with some of the leading players in our sector to discuss how they are addressing such critical issues as sustainability and circularity.


Watch now!



Agenda of activities

Phase 1

Phase 2

Phase 3


Nonwovens, you say?

Follow the Campaign

Nonwovens, an essential ally for your daily life

Clearly, the nonwoven sector is full of surprises – and Nonwovens, you say? intends to unveil them all.

Raising the Bar on Sustainability

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Defining the Future

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Benefits of Nonwovens in your daily life

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Leading players from across our sector share why they choose nonwovens, and how this fabric is an everyday essential in their innovative and vital products.


Campaign's activities

Discover them all!

April 2022

EDANA 50th Anniversary

See the full Campaign Timeline


What's next?

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The Nonwovens Get-Together event was the closing milestone of the Nonwovens, you say? campaign

Over the past 19-months, the initiative successfully raised awareness about the everyday uses of nonwovens and highlighted the industry’s commitment to sustainability.

Discover all the activities done during the campaign period!